what happens now that the megapixel wars are over?

I just read an interesting article on NewScientist.com that takes a look at the future of digital imaging now that the battle for more megapixels in cameras is essentially over...

Besides camera manufacturers now giving much more attention to low-light performance and image color accuracy, there are some interesting software image processing techniques (some of which have been around for a few years in the high-end VFX industry) that are making their way into the consumer market.

check it out over at: http://www.newscientist.com/article/dn16770-innovation-what-next-after-the-megapixel-wars.html?DCMP=OTC-rss&nsref=online-news